| Session Name: | Lifetime Value: The Long Tail of Mid-Core Mobile Games |
| Speaker(s): | Tammy Levy |
| Company Name(s): | Kongregate |
| Track / Format: | Business & Marketing |
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| Overview: | Are you maximizing the life in lifetime value? Using genre-specific predictive models developed from the Kongregate portfolio, we demonstrate how and why post D30 retention can be key to increase your revenue. Through case studies you'll learn strategies to boost both early and late revenue, as well as game core loop modifications to drive better player investment in the long run. |
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