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|Session Name:||UX Summit: UX Buy In through Trust: Lessons Learned from DICE|
|Company Name(s):||EA DICE|
|Track / Format:||UX Summit|
|Overview:||As UX Designers we spend a lot of time thinking about how to build trust towards our players, but how do we turn those thoughts inwards towards our teams to create stronger relationships and processes for UX?In this presentation Erik talks about how his team at DICE has worked to build trust for UX within the studio and across disciplines over several years.The presentation will showcase concrete examples on how to successfully get buy-in with different stakeholders on your team, by looking behind the scenes of the development of features from the last few Battlefield titles.|