| Session Name: | From the Burden of Waterfalls to the Benefits of Bidding (Presented by Facebook) |
| Speaker(s): | Mary Kim, Phil Suh, Amit Bhojwani |
| Company Name(s): | Game Hive, Zynga, Americas Publisher Sales |
| Track / Format: | Business and Marketing |
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| Overview: | In recent years, an increasing number of publishers have come to realize the shortcomings of the waterfall method and have embraced app bidding instead. In a recent report by Facebook Audience Network, The New Era in Ad Monetization: How App Bidding is Transforming Businesses, publishers have experienced up to a 27% increase in average revenue per daily active user (ARPDAU) and reduced time spent on ad operations by up to 50% by moving from waterfalls to bidding. Simply put, the automation provided by bidding frees up valuable time publishers will need to focus on industry challenges in 2021.This session will outline:Why the time for bidding is nowand the steps publishers can take to get thereHow bidding positively impacts publisher revenue and drives operational efficiencyThe impact of Facebook Audience Network's move to exclusively use bidding to fill ads in iOS apps and what publishers can do to prepare for identifier for advertisers (IDFA) changes |
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