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|Session Name:||Free-to-Play Summit: Meaningful Marketability Testing: Avoiding Pitfalls and Preventing Costly Mistakes|
|Company Name(s):||Independent Contractor; ex-Dots(T2); ex-Melsoft|
|Track / Format:||Free-to-Play Summit|
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|Overview:||Early marketability testing is often considered a silver bullet for testing game ideas early on. However, it has pitfalls that often result in costly mistakes: from not pursuing any game ideas for years to getting false positives in marketability tests and investing millions in developing a game unable to survive in the F2P market. Diana Maher spent several years studying ways of running reliable and practical early marketability tests and will share insights to equip you with the knowledge and understanding you need to design early tests and use the results to make sound decisions. This talk will walk through sample marketability tests and analyze their KPIs and pitfalls, and offer recommendations on how to effectively use marketability testing.|