| Session Name: | Futureproof your game with Game Creator Services (Part 2, AMA/Q&A) (Presented by Microsoft) |
| Speaker(s): | Ada Duan, Brady Woods, Crystin Cox, CJ Williams |
| Company Name(s): | Minecraft, Microsoft, Xbox Game Studios Publishing, Microsoft |
| Track / Format: | Business & Marketing |
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| Overview: | In-game revenue grew 32% in the last year and 9 of 10 game studios build player engagement services into their titles. Building and operating games is becoming increasingly complex as developers respond to more real-time community needs, more player insights, and growing expectations of personalization and customization. Join Xbox Publishing, Game Creator services and Minecraft leaders in the second half of this two-part series as they recap key points from Wednesday's panel and turn to the audience for an open Q&A session. |
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