| Session Name: | Web3 Forum: 'MapleStory Universe': Perfecting the Core MMORPG Experience with Blockchain (Presented by NEXON) |
| Speaker(s): | Sunyoung Hwang |
| Company Name(s): | NEXON |
| Track / Format: | Business & Marketing |
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| Overview: | The key to a successful game is simple: give users what they want, and keep giving it to them. Yet the challenge always lies in knowing how; how do companies discern what users truly want, and how do they create a boundless, self-perpetuating platform to continue providing? This session will outline NEXON's answers to those questions through its knowledge of user behavior accumulated over the past 20 years of MapleStory live service. Combined with blockchain technology, MapleStory Universe offers an expansive ecosystem that enables users to fulfill their needs for self-actualization. Sunyoung Hwang, the former Director of MapleStory and current Production Director for MapleStory Universe, will share the radical steps NEXON is taking as it embarks on a whole new quest to set an unprecedented model for MMORPGs. |
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