|Growing an Internet Cult: 'Cult of the Lamb's' Social Strategy
|Jared J. Tan
|Track / Format:
|Business & Marketing
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|One of the biggest games of 2022 came from an extremely small development team. Cult of the Lamb raced past 1 million copies sold in 10 days and despite being a surprise to some, it was certainly no accident.Jared J. Tan, Devolver Digital's Community Strategist, will discuss how the development team created meme-able moments and an iconic art-style by thinking about marketing from the start. He'll detail how he harnessed those elements while blending creative content and social media analytics to grow a culturally relevant gaming brand.