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|Session Name:||Ready Player All: Gaming + TikTok at the Forefront of Entertainment (Presented by TikTok)|
|Speaker(s):||Assaf Sagy, Rema Vasan, Brian Kim, Bella LeBaron, Mathias Nrvig, Philip Hickey|
|Company Name(s):||TikTok, TikTok, TikTok, N/A, SYBO Games, SYBO|
|Track / Format:||Business & Marketing|
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|Overview:||Gaming is now at the heart of entertainment and leading brands are boldly investing to launch and grow games as culturally-relevant entertainment properties. As the new portal to play, TikTok offers a storytelling canvas to reach and convert gamers from communities representing all walks of life. Join TikTok's Global Gaming Team, Assaf Sagy, Head of Global Gaming, and Rema Vasan, Head of Global Gaming Business Marketing, for a spirited fireside chat with leading game publishers, Mathias Gredal Nrvig, CEO of SYBO, Philip Hickey, CMO of SYBO, and creator Bella LeBaron (@halcybella) as they discuss propeling gaming fandom into mainstream culture and captivating gaming audiences around the world.|