The Number One Educational Resource for the Game Industry
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Overview:
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In today's fiercely competitive mobile gaming market, navigating the challenges of user acquisition costs has become more daunting than ever before. The increasing difficulty of surviving without substantial capital investment has dissuaded many new teams from venturing into casual Free-to-Play (F2P) games. However, in this talk, we'll explore a fresh perspective on organic discovery and growth.nnDrawing from her experiences in successfully growing games from zero to over a million Daily Active Users (DAU) without relying on marketing dollars, Qi will shed light on why organic discovery and growth has become a critical factor for all gaming companies, transcending the boundaries of small to midsize studios. She will delve into the key principles of organic discovery and growth that every developer must comprehend, while also offering valuable insights on avoiding common pitfalls. Additionally, you'll gain practical strategies to foster your game's growth in a healthier and more sustainable manner.
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