The Number One Educational Resource for the Game Industry
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Overview:
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Every live service game will eventually shut down. Yes, even yours! Too often, headlines point the finger at developers, studio execs, or even toxic players, when this is a very natural conclusion to every online game. It's possible to teach players, investors, and fellow developers that a game's sunset is part of its lifecycle, so everyone feels better when it's time to pull the plug.'Knockout City' was launched in May 2021 and shut down in June 2023. The team at Velan Studios decided to take a different approach to their title's sunset, celebrating its successes at the end by going out with a bang, instead of brushing an ailing game under the rug.This session uses 'Knockout City' as a framework for how to sunset a game on a high note, and how to turn an unsustainable title into an opportunity for building brand loyalty, player goodwill, and positive press.
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