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Session Name:

Leveling Up: How AI's Transformative Role in Level Automation Production Adds Business Value in 'Candy Crush Saga'

Overview:

Anna Hernandelius, Product Director in Candy Crush Saga, together with Sahar Asadi, Director AI Labs at King, present King's journey in implementing and using AI to create business value; from A/B testing to high speed AI level testing to enhance the player experience. The session will look at the role of AI in business transformation within the games industry and how the technology is helping us in our mission of Making the World Playful.

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  • Game Developers Conference 2024
  • Anna Hernandelius
  • King
  • Sahar Asadi
  • King
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  • Business & Marketing
  • Business & Marketing
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