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Art Direction Summit: Nature's Language: Symbolism-Based Secrets of Dynamic Creatures
Creatures are central to Game Design they are our companions and our bosses, our friends and our enemies. They populate fantasy worlds with wonder, danger, and intrigue. In a market saturated with monsters of every shape and species, how can an artist design competitively original creatures that delight, terrify, and intrigue their audience? How do animals use illusion and motifs to impress, deceive, and surprise each other, and how can a designer implement these strategies to powerful narrative effect? Join former zookeeper and NetEase Sr. Creature Designer Michael V. Eppinette as he explores his journey to understanding these questions over the course of his time designing the Feral Predator for Prey (2022), and as he demonstrates techniques, strategies, and a practical philosophy for symbolism-driven design, inspired by the dramatic weirdness of the animal kingdom.
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