Flint Dille, two-time Story of the Year winner and co-author of the Ultimate Guide
to Videogame Writing and Design will speak on transmedia storytelling. In the
past, story in a videogame was contained solely inside the game. Now, in a
post iPad, Facebook, SmartPhone universe, plot, characters and world should
live and grow outside the game. Writers, developers, publishers and
intellectual property managers are now collaborating to leverage story, art and
game assets into digital comics, audio downloadables, machinima and even
ARGs in order to enhance, refresh and advance their brands, worlds and characters in order to stay current in the 24/7 cross-platform media environment.