Alex Schwartz (CEO of Owlchemy Labs) and Devin Reimer (CTO of Owlchemy Labs) dive into the process of developing original IP and balancing the risk with contract work. This team talk will also dive into identifying key in-house tools that can be sold for additional revenue flow, exploiting your IP on multiple platforms and distribution channels, and discuss the ever-challenging conundrum of balancing original IP with client work. Alex and Devin will be pulling from their experiences running bootstrapped startups and producing titles such as their recent collaboration, Jack Lumber. They will give a host of tips for small business owners, indies, freelancers, and everyone else who wants to make great things and not go broke doing it. Expect to peek behind the curtain as they share sales figures, what worked, and what did not work.