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Session Name Mastering Your Funnel: How to Keep from Spilling Users
Speaker(s) Rob Carroll
Company Name(s) ROC Applications
Track / Format Design
Overview User acquisition is a top developer concern these days. As the cost of acquisition continues to surge, the ability to engage and retain the users you acquire is becoming a critical part of any good user acquisition strategy. During this session, Rob Carroll will go through details on how to build your funnel to maximize the user experience and set-up metrics to give hard data to your results. The session will include a detailed case study on the hit mobile title Dawn of the Dragons, tutorial improvements, and how those changes translated into increased user engagement.

GDC 2014

Rob Carroll

ROC Applications

free content

Design

Design

Production

Production


UBM Tech