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|Session Name:||Massive Discusses Best Practices on Incorporating and Maximizing Ad Revenue in Your Game|
|Speaker(s):||Suzy Luko, Shawn Sheridan|
|Company Name(s):||Microsoft, Microsoft|
|Track / Format:||Business and Management|
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|Overview:||Massive, Microsoft's in-game advertising team, will share key learning's from five years in the industry, including ad placement strategies to maximize revenue, why some ad types and placements have a higher earning potential than standard in game placements, discuss the resources needed to integrate Massive, as well as specific requirements like texture sizes, formats and resolutions. Massive will also share best practices on how real world advertising can both complement and enhance the gameplay of your title.|