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Session Name: Massive Discusses Best Practices on Incorporating and Maximizing Ad Revenue in Your Game
Speaker(s): Suzy Luko, Shawn Sheridan
Company Name(s): Microsoft, Microsoft
Track / Format: Business and Management
Overview: Massive, Microsoft's in-game advertising team, will share key learning's from five years in the industry, including ad placement strategies to maximize revenue, why some ad types and placements have a higher earning potential than standard in game placements, discuss the resources needed to integrate Massive, as well as specific requirements like texture sizes, formats and resolutions. Massive will also share best practices on how real world advertising can both complement and enhance the gameplay of your title.

GDC 2010

Suzy Luko


Shawn Sheridan


free content

Business and Management

Business & Marketing