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|Session Name:||Things to Unlearn Moving From Traditional Development to the New Digital World|
|Track / Format:||Business and Management|
|Overview:||Neil Young, CEO & Founder of ngmoco, creator and publisher of TouchPets, Eliminate, Rolando and many other leading iPhone OS games talks candidly about the challenges that traditional game developers face in transitioning from long development cycles, packaged goods and the one time sale to the essential new models of Games as a Service, Virtual Goods, Data driven design & Minimum Viable Products.|