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Session Name Crushing The Overhead: Case Study of A Microstudio Start-Up
Speaker(s) Randy Smith
Company Name(s) Tiger Style
Track / Format Business and Management
Overview In late 2008, Randy Smith wanted to release games independently and knew he'd need collaborators to help. He didn't want to be beholden to funders but didn't have money to pay anybody. Nine months later, the indie studio he founded, Tiger Style, released Spider: The Secret of Bryce Manor on the iPhone which topped the AppStore charts, earned praise from players and press, and netted over a quarter million dollars. This presentation covers Tiger Style's story with an emphasis on business formation and studio management. Team building, infrastructure, sales, compensation, process, schedule, project direction, product design, marketing, and more are all revealed.

GDC 2010

Randy Smith

Tiger Style

free content

Business and Management

Business & Marketing


UBM Tech