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The Number One Educational Resource for the Game Industry

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Crushing The Overhead: Case Study of A Microstudio Start-Up


In late 2008, Randy Smith wanted to release games independently and knew he'd need collaborators to help. He didn't want to be beholden to funders but didn't have money to pay anybody. Nine months later, the indie studio he founded, Tiger Style, released Spider: The Secret of Bryce Manor on the iPhone which topped the AppStore charts, earned praise from players and press, and netted over a quarter million dollars. This presentation covers Tiger Style's story with an emphasis on business formation and studio management. Team building, infrastructure, sales, compensation, process, schedule, project direction, product design, marketing, and more are all revealed.

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  • GDC 2010
  • Randy Smith
  • Tiger Style
  • free content
  • Business and Management
  • Business & Marketing