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|Session Name:||Succeeding with Licensed Brands in MMOs & Virtual Worlds|
|Speaker(s):||Mary Bihr, N\'Gai Croal, Fredrica Drotos, Robert Ferrari, James Jones|
|Company Name(s):||LucasArts, Hit Detection, Middle-earth Enterprises, Sanrio Digital & Typhoon Games, Hasbro|
|Track / Format:||Social & Online Games Summit|
|Overview:||The entertainment sector has leveraged the power of licensed brands across a variety of mediums such as TV, movies, and games for years. Now brands are transitioning into the MMO and virtual world sector. This session will focus on how brands can succeed within the online sector. The audience will be exposed to views and case studies from leading execs managing branded MMOs and virtual worlds.|