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Session Name:

Games as a Live Service: A 360-Degree Look at the Art and Science of Managing Social Games


Social games are run as dynamic live services. At launch, they are often no more than 10% complete. The other 90% of the game evolves over time based on player behavior and input, new strategies for tapping into the social graph, advancements in viral and monetization techniques, and platform changes. A team of subject matter experts representing game design, games services and virality will walk through the ins and outs of running games as live services.

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  • GDC 2010
  • Marianne Borenstein
  • Playdom
  • David Rohrl
  • Playdom
  • David Stewart
  • Playdom
  • free content
  • Social & Online Games Summit
  • Other