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The Number One Educational Resource for the Game Industry

Session Name: Games as a Live Service: A 360-Degree Look at the Art and Science of Managing Social Games
Speaker(s): Marianne Borenstein, David Rohrl, David Stewart
Company Name(s): Playdom, Playdom, Playdom
Track / Format: Social & Online Games Summit

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Overview: Social games are run as dynamic live services. At launch, they are often no more than 10% complete. The other 90% of the game evolves over time based on player behavior and input, new strategies for tapping into the social graph, advancements in viral and monetization techniques, and platform changes. A team of subject matter experts representing game design, games services and virality will walk through the ins and outs of running games as live services.

GDC 2010

Marianne Borenstein


David Rohrl


David Stewart


free content

Social & Online Games Summit