|5TH Cell: From Mobile to Handheld & Beyond
|Track / Format:
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|This session will provide 5TH Cell's perspective on making the transition from mobile development to handheld development. The talk will provide background on 5TH Cell's history, beginning with developing licensed mobile content through developing some of the most creative & best-selling games for the Nintendo DS including SCRIBBLENAUTS and the DRAWN TO LIFE Series. Attendees will learn both how and why 5TH Cell changed it's strategy. Areas discussed will be original IP vs licensed properties on mobile and handheld, demands of publishers, and building a strong team for the transition.