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|Session Name:||Extreme Producing: Order & Chaos in The Game Development Process|
|Speaker(s):||Robin Hunicke, Lulu LaMer, Monika Sange, Margaret Wallace|
|Company Name(s):||thatgamecompany, 2K Games, Sproing Interactive Media, Playmatics|
|Track / Format:||Production|
|Overview:||For each new generation of games there is a dramatic shift in the marketplace. Heightened customer expectations, stronger production values, and emerging consumer platforms contribute to making the game industry increasingly competitive. Now more than ever, game producers are critical to the success of delivering great products on time and on budget. Join leading producers as they reveal specific examples of some the extreme highs and lows they have experienced in controlling the often chaotic process of making games. Hear their thoughts on the anatomy of a great producer and what emerging needs every game producer needs for future success.|