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The Number One Educational Resource for the Game Industry

Session Name: Intuition vs. Metrics: The Big Debate
Speaker(s): Jeferson Valadares
Company Name(s): Playfish
Track / Format: Game Design

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Overview: With social games taking a prominent position in the industry, there's been a lot of controversy recently about their metrics-driven approach to design and development. Some people curse this as a soulless approach that turns games into hamster wheels, while others herald it as a new era where design is not based on personal taste but rather on hard, real-time data about everything that players are doing. Who's right and who's wrong - and is the matter really this black and white? This lecture will take this controversial subject by the neck and leave no stone unturned.

GDC Europe 2010

Jeferson Valadares


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Game Design