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|Session Name:||Rabbit Holes and Scavenger Hunts: Storytelling Through Advertising|
|Company Name(s):||Gaia Online|
|Track / Format:||Business & Marketing|
|Overview:||Online advertising gets a bad rap, with banner, interstitial and takeover ads considered common Internet nuisances, but when ad campaigns are truly integrated, they can actually enhance the user experience. Virtual communities and games always face the challenge of engaging teens and young adults in a meaningful way without annoying them or detracting from their online experience. Chris Davis, SVP of global sales, shares case studies on campaigns for Gilettes Venus Embrace and Disneys Alice in Wonderland that highlight how brands can develop immersive campaigns that engage users and keep within a sites narrative.|