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Session Name:

Gamification: Why Every Brand Wants to Be Zynga, and How You Can Help


Gamification is a big market opportunity. Since FOURSQUARE and other meta-games burst on the scene, millions of consumers have been having fun with points, badges, levels, challenges, rewards and leaderboards outside traditional games. This trend has been amplified by brands large and small that are anxious to incorporate social game thinking into their customer strategies. Against this backdrop, one of the biggest expansions of game design is taking place - in the next few years thousands of new game design jobs will be created in finance, healthcare, government, travel and consumer products. Gamification for Game Designers explores the opportunities and challenges of being a game designer in a gamified world and some of the best practices you can use to help create a more fun future.

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  • GDC Online 2010
  • Gabe Zichermann
  • Independent
  • free content
  • Business & Marketing
  • Business & Marketing