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The Number One Educational Resource for the Game Industry

Session Name: [SPONSORED] IGN Tutorial: Successfully Monetizing Your Game Beyond Retail
Speaker(s): Dan Maas
Company Name(s): GameSpy Technology
Track / Format: Business & Marketing

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Overview: Used games are here to stay. Traditional retail channels are shrinking. But new models for monetizing your games (DLC, microtransactions, subscriptions services and more) are proliferating. So, how do you get started building a business INSIDE your game? Are you ready to handle taxation, PCI compliance, or even catalog management? Should your user experience and relationships belong to a third party? This session will provide tips for navigating these issues and will guide you through successfully implementing commerce tools into your games.

GDC Online 2010

Dan Maas

GameSpy Technology

free content

Business & Marketing

Business & Marketing