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The Number One Educational Resource for the Game Industry

Session Name:

Building Sustainable Social Game Experiences

Overview:

Social game is the fastest growing game segment, ever. By now its also the most mass form of interactive entertainment. However the same challenge faces social game developers: how do you consistently create hits? This talk will shed some light on how Zynga is able to create massively appealing social games one after another since 2007.

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  • GDC China 2010
  • Andy Tian
  • Zynga
  • free content
  • Social Network Games
  • Other