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The Number One Educational Resource for the Game Industry

Session Name: Building Sustainable Social Game Experiences
Speaker(s): Andy Tian
Company Name(s): Zynga
Track / Format: Social Network Games

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Overview: Social game is the fastest growing game segment, ever. By now its also the most mass form of interactive entertainment. However the same challenge faces social game developers: how do you consistently create hits? This talk will shed some light on how Zynga is able to create massively appealing social games one after another since 2007.

GDC China 2010

Andy Tian


free content

Social Network Games