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The Number One Educational Resource for the Game Industry

Session Name: How to Succeed in Social Without Selling Your Soul
Speaker(s): Long Cao
Company Name(s): PopCap Games
Track / Format: Social Network Games

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Overview: PopCap Games has made some of the most famous casual games of all time, such as Bejeweled or Plants vs. Zombies, but until recently it was not known as a social game company. That changed with the launch of Bejeweled Blitz, now one of the top games on Facebook. How is PopCap making the transition from a casual game company to a social game company? What has been easy, and what has been hard? And most importantly, how is PopCap succeeding while still creating a user experience it can be proud of?

GDC China 2010

Long Cao

PopCap Games

free content

Social Network Games

Other