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|Session Name:||How to Succeed in Social Without Selling Your Soul|
|Company Name(s):||PopCap Games|
|Track / Format:||Social Network Games|
|Overview:||PopCap Games has made some of the most famous casual games of all time, such as Bejeweled or Plants vs. Zombies, but until recently it was not known as a social game company. That changed with the launch of Bejeweled Blitz, now one of the top games on Facebook. How is PopCap making the transition from a casual game company to a social game company? What has been easy, and what has been hard? And most importantly, how is PopCap succeeding while still creating a user experience it can be proud of?|