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|Session Name:||Localizing Social Games Effectively|
|Track / Format:||Social Network Games|
|Overview:||Paul LaFontaine will describe the impact of Facebook on teaching new audiences about social games. Playdoms experience is that social games have wide appeal and interest in them goes beyond local and regional interest. Mr. LaFontaine will discuss how Playdom makes it convenient for people to play (and pay!) in their local language--success lies in the details. Mr. LaFontaine will further explain how careful translation, payment provision and regionally tailored live services create the right mix for local audiences to enjoy social games. The key: any developer can do it!|