GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
From Story to Universe: 10 Best Practices for Transmedia Franchise Design
Does your IP have what it takes to succeed as a vast transmedia franchise? What made Star Wars, Buffy the Vampire Slayer, Assassin's Creed, Twilight, soap operas, American Girl, The 39 Clues, professional wrestling, LOST, Glee and Doctor Who so successful - and what was missing from Avatar and Iron Man that could have made them even bigger hits? This talk highlights ten key best practices crucial to the world's most successful entertainment franchises - and how to use them to help build your IP into a transmedia phenomenon.
Did you know free users get access to 30% of content from the last 2 years?