Does your IP have what it takes to succeed as a vast transmedia franchise? What made Star Wars, Buffy the Vampire Slayer, Assassin's Creed, Twilight, soap operas, American Girl, The 39 Clues, professional wrestling, LOST, Glee and Doctor Who so successful - and what was missing from Avatar and Iron Man that could have made them even bigger hits? This talk highlights ten key best practices crucial to the world's most successful entertainment franchises - and how to use them to help build your IP into a transmedia phenomenon.