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|Session Name:||The Rise and Rise of Fruit Ninja: Developing, Marketing and Supporting a Hit Mobile Game!|
|Company Name(s):||Halfbrick Studios|
|Track / Format:||Business & Marketing|
|Overview:||Join Phil Larsen for an in-depth look at the creation, marketing and evolution of the Fruit Ninja brand. Fruit Ninja is the #1 mobile game in China, has occupied the Top 10 sales charts in over 60 countries since launch and helped establish Australian developer Halfbrick as a leader in the mobile market. Phil will discuss Fruit Ninjaâ€™s initial development and success as a hit iPhone game and the decisions Halfbrick has made over the past 18 months to both support the purity of the original concept but also expand the IP in multiple strategic directions.|