|Session Name||Awesome Video Game Data|
|Track / Format||Business and Marketing and Management|
Did you know that demos can hurt game sales? That the average piece of downloadable content is released 116 days after a game's release… but 60% of gamers want to purchase DLC within the first 30 days of the games release? That only 2% of games released on the Wii have a mature rating? That the average price of retail games went up $1.36 in 2010? The proof is in the research. EEDAR president Geoffrey Zatkin presents a tour de force romp through video game industry data, patterns and trends, covering topics including Distribution Channels, Downloadable Content, Multiplayer, Review Scores, and Zombies. Guaranteed to raise your game industry IQ by at least 4.2 points.