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Session Name: Why "Free" and Cross-Platform Is The Future of Gaming
Speaker(s): , John Schappert
Company Name(s): , Zynga
Track / Format: Business and Marketing and Management
Overview:

How do you build games that are truly for everyone, everywhere? The industry has long-mastered creating games for specific platforms, but the future lies in delivering great games that are accessible, free and across multiple platforms and audiences. During this discussion, John will talk about the importance of going cross-platform and building off of a freemium model, drawing on his 20+ years of creating and managing game development for consoles. John will discuss Zynga's free-to-play, multi-platform approach and unveil Zynga's vision for bringing play to many platforms through cloud gaming. John will discuss the challenges and opportunities that Zynga and other publishers face as they build for Facebook, Google+, mobile devices, and internationally. John has a strong history on both the publisher and the platform side, and he has a unique perspective on how the entire developer ecosystem is considering the freemium, multi-platform approach. Where will the industry be in 5 and 10 years, and what will game publishers need to consider when bringing their games to the world? These are questions that John will look to address.

GDC 2012

John Schappert

Zynga

free content

Business and Marketing and Management

Business & Marketing