The U.S. is no longer the center of the app universe, and developers that want to stay in the game have to think globally. The Chinese market is an untapped resource of 900 million mobile users, but its complexity presents localization challenges—including different cultural preferences, monetization strategies and distribution channels. The9 will explain how the mobile ecosystem operates in China, and couple of its partners, including the mobile social game platform OpenFeint, major telecom carriers and western game developers, will speak to their experience working with The9 and discuss how The9 helps developers enter this complicated but profitable arena.