|Session Name:||Life is a Social Game: Lessons Learned Bringing The Sims to Facebook|
|Company Name(s):||Playfish of Electronic Arts|
|Track / Format:||Game Design|
The Sims Series has sold over 150 million games in 10 years. But in just six months, 70 million players have already played The Sims Social. This transition from a AAA franchise into a successful free-to-play social game was a major design challenge.