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Session Name: Team Fortress 2 from the Orange Box to Free to Play in Just Four Years!
Speaker(s): Joe Ludwig
Company Name(s): Valve
Track / Format: Game Design

This presentation tells the story of Team Fortress 2 as it journeys from a traditional "buy it once and play online forever" business model to one where item sales are a significant source of revenue and finally to a Free to Play model. The story includes tips on attracting attention with ongoing updates, introducing items to a game, managing the launch of an in-game store and easing the players through the transition to "free to play". There are also lots of pretty charts describing how Team Fortress 2 fared during this process.

GDC 2012

Joe Ludwig


free content

Game Design