|Session Name||Beyond Metrics: Building Deep and Sustained Analytical Capability in Your Company [SOGS Business]|
|Company Name(s)||Industry Consultant|
|Track / Format||Social and Online Games Summit|
Many social games organizations understand the importance of looking at metrics, but few have built the sustained capabilities to be a deeply analytical organization. This session will look at the infrastructure, organization, culture, process and competencies social games companies need to build to be successful. The presentation will reference the work of the speaker across multiple companies and provide some key practical strategies and tactics that games companies can use to start building organization capability.