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|Session Name:||Supercharging Word-of-Mouth: Best Practices in Virality|
|Track / Format:||Smartphone & Tablet Games Summit|
|Overview:||Studies have shown that word-of-mouth is the most powerful factor in mobile game discovery. But what exactly does this mean? Asking a friend, seeing them play a new game, reading about it on Facebook, watching a fan-made video or something else? What do players want to share from your game? Achievements, high scores, screenshots, or video replays? Can these elements compete with the power of paid advertisement or promotion within an app store?|