You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

Supercharging Word-of-Mouth: Best Practices in Virality


Studies have shown that word-of-mouth is the most powerful factor in mobile game discovery. But what exactly does this mean? Asking a friend, seeing them play a new game, reading about it on Facebook, watching a fan-made video or something else? What do players want to share from your game? Achievements, high scores, screenshots, or video replays? Can these elements compete with the power of paid advertisement or promotion within an app store?

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC 2013
  • Jussi Laakkonen
  • Applifier
  • free content
  • Smartphone & Tablet Games Summit
  • Smartphone / Tablet Games