| Session Name: | There's More to Life Than Press Releases and Promo Codes |
| Speaker(s): | Eli Hodapp |
| Company Name(s): | TouchArcade |
| Track / Format: | Smartphone & Tablet Games Summit |
| Overview: | Stuck in a rut of unanswered e-mails, unclaimed promo codes, and game releases that go nowhere? TouchArcade's editor in chief, Eli Hodapp, provides a fresh take on iOS game marketing which revolves around a grassroots approach: fist engage and build a strong community of loyal fans, then let media coverage and success come naturally. |
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