You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: Challenges of the Dual Customer in Kids Mobile Games - Kids and Their Parents
Speaker(s): Rex Ishibashi
Company Name(s): Callaway Digital Arts
Track / Format: Smartphone & Tablet Games Summit

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview: Touch-intuitive mobile devices are quickly becoming the first and most-used screen for 21st century kids. We're still in the midst of this seismic change, and kids are often using apps on their parents' pass-back devices or shared home devices, creating a situation where developers/publishers have to think about the motivations and needs of parents in addition to the delight and development of kids. This talk looks into some of the key challenges in today's market, focusing on both content/play and monetization.

GDC 2013

Rex Ishibashi

Callaway Digital Arts

free content

Smartphone & Tablet Games Summit

Smartphone / Tablet Games