You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: Secret Sauce: How Diversity in Your Game Narrative = More Players and More Money (oh, and a better game too)
Speaker(s): Tom Abernathy
Company Name(s): Microsoft Studios
Track / Format: Game Narrative Summit

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

Overview: Are you trying to make your game projects more diverse in representations of gender, ethnicity, and sexual orientation? There are at least three good reasons you should. The first is moral: it's the right thing to do, but in a business context this argument tends to be the least persuasive. The second is creative: diversity of cast opens up possibilities for narrative richness and addictiveness. Third, and most persuasive: it's smart business. We'll review the latest findings that confirm the exploding percentages of gamers among minorities and women of all demographics. Attendees will leave armed with data showing that diversity equals more units sold and more money in the bank.

GDC 2013

Tom Abernathy

Microsoft Studios

free content

Game Narrative Summit

Game Narrative