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|Session Name:||Secret Sauce: How Diversity in Your Game Narrative = More Players and More Money (oh, and a better game too)|
|Company Name(s):||Microsoft Studios|
|Track / Format:||Game Narrative Summit|
|Overview:||Are you trying to make your game projects more diverse in representations of gender, ethnicity, and sexual orientation? There are at least three good reasons you should. The first is moral: it's the right thing to do, but in a business context this argument tends to be the least persuasive. The second is creative: diversity of cast opens up possibilities for narrative richness and addictiveness. Third, and most persuasive: it's smart business. We'll review the latest findings that confirm the exploding percentages of gamers among minorities and women of all demographics. Attendees will leave armed with data showing that diversity equals more units sold and more money in the bank.|