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|Session Name:||From Product to Service: Mass Effect 3 Multiplayer Went Live|
|Track / Format:||Production|
|Overview:||Mass Effect 3 was the final chapter of a trilogy, but it didn't lack controversy. Multiplayer mode was announced five months before the ship date and the verdict came quickly: guilty until proven innocent! How do you turn around this first impression and create a compelling service out of a very well-established single-player product? This presentation will analyze why a Multiplayer mode was added to Mass Effect 3 and how BioWare prepared to run Multiplayer as a service.|