| Session Name: | Games User Research Bootcamp: Data Analysis |
| Speaker(s): | Veronica Zammitto |
| Company Name(s): | Electronic Arts |
| Track / Format: | Design |
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| Overview: |
This full-day bootcamp focuses on one of the most critical components of game development: the applied practice of games user experience, which can make the difference between a failed project and a successful game. Attendees will be introduced to the foundations of the games user research discipline, and then dive into how to run usability tests, including designing, recruiting, setting up for the test, running a session, and analyzing the collected data into actionable recommendations. This user testing process is applicable to the full array of video games ranging from AAA titles, to indie projects, to social games. This bootcamp will consist of a series of short lectures, critical analyses of games, hands-on exercises, and group discussions. 10-10:10am - Welcome and Introduction 10:10-10:40am - Games User Research: Overview 10:40-11:10am - How to Design a Study 11:10am-12pm - How to Design a Study part 2 12-1:30pm - Lunch 1:30- 2:30pm - Recruitment Practices 2:30- 3:30pm - How to Run a Study 3:30- 4:30pm - How to Run a Study part 2 4:30-4:50pm - Coffee Break 4:50-5:50pm - Data Analysis 5:50-6pm - Wrap Up |
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