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|Session Name:||Creating and Maintaining a Thriving Mobile, Virtual RPG World|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||The process of creating a thriving free-to-play mobile game is time consuming and painfully difficult. It means constantly feeding players new content and improving player experience, all while keeping the in-game economy in balance. In the last four years PerBlue has created and sustained a living, breathing virtual world in its flagship mobile title, Parallel Kingdom. During this session, PerBlue will discuss the lessons they learned along the way. From creating entertaining gameplay to implementing an efficient update cycle, the considerations for free-to-play should not be taken lightly. PerBlue will discuss five critical components that developers can use in their free-to-play titles.|