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|Session Name:||Stealing Your Heart, Eating Your Brain|
|Track / Format:||Free to Play Design & Business Summit|
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|Overview:||Sometimes it only takes the mention of a single word to furrow your brow and sink your heart. 'Numbers'. Numbers aren't exciting to most people. They won't show you a good time, they won't (or shouldn't) make you laugh or cry. On their own, numbers don't make a great game experience. Mix in a little heart, a dash of emotion - and suddenly the experience comes to life. Combining the two in game development is essential, and having one without the other more often than not results in failure. In this talk, Timo Dries will look at what numbers to pay closer attention to and which ones to ignore, as well as revealing how carefully adding some heart to these numbers can pay dividends.|