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|Session Name:||Launch, Market and Monetise Your Mobile Game in China|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||It's a market that, according to analyst firm Research & Markets, is set to be worth USD$1.56BN by 2015. For mobile game developers worldwide, China is a huge opportunity for revenue and growth - and it's only going to get bigger. However, international developers entering the Chinese market must pay close attention to a variety of cultural and commercial differences, including the various monetisation models in play. Chris Hanage, general manager for EMEA of PapayaMobile, will identify and explain these differences, and provide insight for developers on how to properly launch their game or app and achieve success in China.|