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|Session Name:||Stop Ruining and Start Owning Mobile Moments|
|Track / Format:||Lifestyle Apps|
|Overview:||As we become more attached to our mobile phones and live symbiotically within our apps, there are an ever-increasing amount of moments occurring in our new digital lives, logging a workout, completing a recipe, finishing a to-do list, etc. These moments are worth something, but old marketing habits like banners fail to capture this dynamic on smartphones, the most personal device we've ever owned. In this session, Kiip Vice President of Business Development, Steve Cho, will discuss how developers can create closer connections and engage meaningfully with their audience by pinpointing and owning these moments.|