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|Session Name:||Going Mobile: The Multiplatform Development Approach to Enterprise Mobility|
|Company Name(s):||Magic Software Enterprises Americas|
|Track / Format:||Enterprise Apps|
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|Overview:||Michael Singer, Director of Technology for Magic Software Americas, will discuss how multiplatform development is key to building cost-effective, productive, and enterprise-transforming mobile applications. He will explain how developers can create and deliver secure mobile apps with off-the-shelf integration to virtually any enterprise system and extend and manage those apps. Attendees will learn how a metadata platform can let them focus on the applications, processes and workflows without being hindered by complex, costly and resource-intensive coding and testing. Michael will also cover how to build both native and HTML5 /Web applications and the best use cases for each.|