| Session Name: | How to Avoid Pay-to-Win with F2P |
| Speaker(s): | Jack Emmert |
| Company Name(s): | Cryptic Studios |
| Track / Format: | Free to Play & New Game Business Models |
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| Overview: | With an F2P business, developers must carefully weigh business needs against game balance. Typically, players immediately question whether a game is actually pay-to-win and not truly free-to-play. This session tracks how Cryptic Studios has tackled this very difficult question in each of their current MMOs, and provides a method to address both concerns. |
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